What Do Marketers Feel Prevents Them From Better Knowing Their Audiences?

August 7, 2015

This article is included in these additional categories:

Analytics, Automated & MarTech | Customer Engagement | Customer-Centric | Data-driven | Digital

Source: Hotwire PR [download page]

Notes: Marketers need to understand who their audiences’ influencers are, as this is the top factor (of 4 identified) preventing them from better knowing their audiences, according to a Hotwire PR survey of 300 senior marketing decision-makers. Somewhat surprisingly, the integration and analysis of data was the least-cited factor, despite other research suggesting that troubles with data are hindering marketers’ ability to gain a single view of the customer.

Related: Brands’ Influencer Engagement Use Cases

About the Data: The survey of 300 marketing-decision makers was carried out by OnePoll in May 2015.

MC-RHS-Chart-Library-Ad-1

MC-RHS-Chart-Library-Ad-2

MC-RHS-Chart-Library-Ad-3

Become a smarter marketer.

Sign up for our free newsletter.

Chart-Library-Ad-1

Explore More Articles.

Which Digital Channels Do Marketers Around the World Feel Are Most Effective?

Which Digital Channels Do Marketers Around the World Feel Are Most Effective?

Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.

In-House Agencies Now “Firmly Entrenched”

In-House Agencies Now “Firmly Entrenched”

Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Publishers and advertisers each see their own solutions as the best to address the cookieless future.

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.

Customer Marketing Is A Key Priority for B2B Marketers This Year

Customer Marketing Is A Key Priority for B2B Marketers This Year

Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.

Marketers Look to Improve Their Content Personalization Efforts

Marketers Look to Improve Their Content Personalization Efforts

Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.

Gender, Age Skews in TV & Video Ads Are Global in Nature

Gender, Age Skews in TV & Video Ads Are Global in Nature

In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.

So How Many Millennials Are There in the US, Anyway? (Updated)

So How Many Millennials Are There in the US, Anyway? (Updated)

There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.

More B2B Buyers Turn to Social Media, Mobile Apps to Research Suppliers

More B2B Buyers Turn to Social Media, Mobile Apps to Research Suppliers

The number of sales channels used across the buying journey has doubled since 2016.

1 in 4 Adults Have Made A Purchase Based on an Influencer’s Recommendation

Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.

How Many MarTech Solutions?

How Many MarTech Solutions?

The number of solutions in the martech landscape has climbed by another 11%.

Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI

Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI

71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.

Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases

Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases

Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.

Why Do People Listen to Podcasts?

Why Do People Listen to Podcasts?

Entertainment and education are the main reasons for tuning in, but diversion is also important.

User-Generated Content, Gaming Continue to be Key Trends for Youth

User-Generated Content, Gaming Continue to be Key Trends for Youth

Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.

Smart TVs Continue Growth Pattern

Smart TVs Continue Growth Pattern

6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.

Mother’s Day Retail Spending Expected to Hit Another High

Mother’s Day Retail Spending Expected to Hit Another High

Celebrants expect to spend about $274 each on Mother’s Day this year.

« Older Entries

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

View our privacy policy here.

Pin It on Pinterest

Share This