What Do Marketers Feel Prevents Them From Better Knowing Their Audiences?

August 7, 2015

This article is included in these additional categories: Analytics, Automated & MarTech | Customer Engagement | Customer-Centric | Data-driven | Digital

HotwirePR-Marketers-Better-Knowing-Audiences-Aug2015Source: Hotwire PR [download page]

    Notes: Marketers need to understand who their audiences’ influencers are, as this is the top factor (of 4 identified) preventing them from better knowing their audiences, according to a Hotwire PR survey of 300 senior marketing decision-makers. Somewhat surprisingly, the integration and analysis of data was the least-cited factor, despite other research suggesting that troubles with data are hindering marketers’ ability to gain a single view of the customer.

      Related: Brands’ Influencer Engagement Use Cases

        About the Data: The survey of 300 marketing-decision makers was carried out by OnePoll in May 2015.

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