Digital Marketing Budget Growth Expected to Continue, at Slightly Slower Rate

August 7, 2015

This article is included in these additional categories:

Business of Marketing | Digital | Marketing Budgets

CMOCouncilEbiquity-Digital-Marketing-Budget-Shifts-Aug2015Source: CMO Council / Ebiquity [download page]

    Notes: CMOs in the US see healthy digital marketing budget increases on the horizon, and a recent global survey from the CMO Council and Ebiquity supports those forecasts. According to that study, almost 9 in 10 respondents anticipate digital marketing spending increases at their organization over the next 2 years. However the pace of growth is likely to abate: compared to budget growth over the past 2 years, fewer forecast growth rates of 20-99% in the next 2 years, while a higher share expect budget growth to be in the 1-19% range.

      Related: 2015 B2B Digital Marketing Insights Report

        About the Data: The data is based on a survey of 276 senior marketing leaders, primarily from North America, Europe and Asia. Of the marketers taking part in the study, 54% are from organizations with more than $1 billion (USD) in revenue, with 47% holding CMO, senior vice president of marketing or head of marketing titles within their organizations.


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