Notes: Mobile ad spending is growing at such a rapid clip that eMarketer now predicts that it will capture a majority 52% share of digital ad spending this year, up from its earlier forecast of 49% share. The new forecast translates to mobile capturing about 1 in every $6 spent on media advertising (16.6% share) this year. Mobile’s share of digital ad spend will grow at a slower pace through 2019, when it is forecast to occupy 70% of digital ad spending and 29% of all media ad spend.
About the Data: Mobile ad spending includes classified, display (banners and other, rich media and video), email, lead generation, messaging-based and search advertising. Ad spending on tablets is included in the estimate.