Source: Adobe Digital Index [pdf]
Notes: Authenticated video viewing increased by 63% year-over-year in Q2, says Adobe, a strong increase considering the lack of a major event to drive growth. Overall, about 1 in 8 (12.7% of) pay-TV viewers watched authenticated content on their devices in Q2, up from 10.7% during the year-earlier period, but otherwise down slightly on a quarter-over-quarter basis. Of note, some 21% of TV Everywhere (TVE) authentications occurred via TV-connected devices, up from 10% a year earlier.
The iPad leads all devices in TVE use, though, as it was used by 22.3% of TV Everywhere viewers in Q2. PCs were next, used by 18.3%, followed by iPhones (18.2%) and Apple TV (12.8%). The report’s analysts note that the differences in content available on the various TV-connected devices may be causing the viewing process to be too complicated.
Related: Majority of US Households Now Have a TV Connected to the Internet
About the Data: The results are based on 1.49 billion TV Everywhere authentications from Q2 2014 through Q2 2015.