Source: Econsultancy / Oracle Marketing Cloud [download page]
Notes: In-house marketers (predominantly based in Europe) are in agreement that the most time spent on a typical digital marketing campaign is in strategy and planning, according to a recent report from Econsultancy and Oracle. The report notes that this is a somewhat surprising result, given that the lack of a clearly defined strategy is the top reason preventing respondents from delivering orchestrated cross-channel marketing activities.
Nevertheless, beyond strategy and planning, design and content ranks as the next area taking up the most amount of time. Reporting, meanwhile, appears at the bottom of the list of 8 areas, with just 14% indicating it to be in their top 3 in terms of time spent.
About the Data: The survey was fielded in July and August 2015 among 425 client-side or in-house marketers, the majority (77%) of whom are based in Europe. Respondents hailed from a range of industries and company sizes.