Notes: Roughly 18% of US adults report having visited Google Plus in the past 30 days, according to a GFK report, putting Google+ on par with Pinterest and only slightly behind Instagram (19%) in the survey’s results. There is relatively little difference in usage across age groups, with 25-34-year-olds (22.6%) most likely to report visiting the platform. Women make up the majority (53%) share of users, per the study, and slightly more than 18% visited the platform during the prior 30 days.
Women also make up the majority of Facebook (57%), Instagram (60%) and Pinterest (81%) users, while men lead slightly on LinkedIn, Twitter and YouTube.
Meanwhile the median age of Google+ users (42) is the highest among the 7 platforms identified save for LinkedIn (44). Interestingly, the median age of Facebook users (40) is up from 29 in 2009.
About the Data: The results are based on GfK MRI’s Survey of the American ConsumerÂ®, a single-source database derived from continuous surveys of approximately 25,000 U.S. adults annually.