Source: Unruly
Notes: Google Android’s “Friends Furever” campaign has been by far the most shared brand ad of 2015, reports Unruly, and has in fact taken over the mantle as most shared ad of all time. The ad is one of 4 animal-themed ones to make the top 20 this year. Another creative theme that crops up multiple times in the list of top 20 is support for good causes; 8 of the 20 most shared ads this year support good causes.
Meanwhile, adidas is the most heavily represented brand, with 3 commercials in the top 20.
Overall, the top 20 ads were shared more than 40 million times across Facebook, Twitter and the blogosphere, representing an almost 40% increase from the ~29 million shares generated by last year’s top 20.
Related: Half of Consumers Have Talked to Friends and Family About Companies’ CSR Efforts
About the Data: Unruly’s data was collected from January 1, 2015 to November 16, 2015. Data points were collected using Unruly Analyticsâ„¢. The top 20 list only includes ads that were launched in 2015 and does not include trailers for movies or TV shows.
