Source: Econsultancy [download page]
Notes: Customer-centricity (58%) ranks as the most important organizational characteristic in establishing a truly “digital-native” culture, according to an Econsultancy survey of relevant senior staff (primarily based in the UK) working across various industries and sectors. Being data-driven (40%) also emerges as a key characteristic, per the report, with these top 2 characteristics also considered most important in an effective leader for the digital age.
Related: Marketing Leaders Want More Data-Driven, Explorative Team Cultures
About the Data: The survey was fielded among 439 respondents, 56% of whom are based in the UK, with North America (15%) the next most highly represented region. Respondents were fairly evenly split across B2B and B2C marketing foci, while technology (15%), media (11%) and retail (9%) were the most heavily represented industries.
