Source: Forrester Research [download page]
Notes: YouTube (80%), Snapchat (79%) and Instagram (78%) are considered “cool” by the largest share of US online teens (12-17) who are monthly users of the platforms, according to a report from Forrester Research. While Facebook (65%) isn’t considered to be “cool” by as many of its users, it does have the largest share of “hyperusage” of any platform.
In other words, compared to users of other platforms, teens using Facebook are the most likely to say that they’re on the site “all the time.”
Facebook is also considered important for keeping in touch with friends by 66% of its teen users, behind only Instagram (70%) and Snapchat (74%).
About the Data: The results are based on a Forrester Research survey of 1,002-3,780 US online youth (ages 12-17) who are monthly users of each of the social media tools listed.