Which Devices Are TVE Viewers Using to Access Content?

December 16, 2015

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Social TV & Multi-Screening | Tablet | TV Audiences & Consumption | Video

Source: Adobe Digital Index

Notes: Connected TV devices are becoming more popular devices for TV Everywhere viewing, reports Adobe Digital Index, noting that almost one-quarter (23%) of authentications occurred via connected TV devices in Q3, more than double the share (10%) from the year-earlier period. Looking closer at device types, the study indicates that the iPad (22% share) remains the device with the largest share of TV Everywhere authentications, while Apple TV’s share is almost double that of Roku (13% and 7%, respectively).

Related: Are Young People Watching Less TV? (Updated ”“ Q3 2015 Data)

About the Data: The data is based on 3.6 billion TV Everywhere authentications from July 2014 through September 2015 spanning 300+ different sites and apps acting as access points for TV Everywhere.

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