Source: Fluent [download page]
Notes: Email frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent in which 35% of respondents said that receiving emails too often was their main reason (of 4 listed) for unsubscribing from emails. Separately, the survey results indicate that close to 6 in 10 consumers would like to receive marketing emails from companies at least once a week, though fewer than 1 in 5 like to receive emails more than twice a week.
About the Data: Fluent’s “Consumer Perceptions of Email” survey was conducted online within the United States by Fluent, Inc. on December 3, 2015 among 1,603 American adults (aged 18-65+). Respondents were randomly selected, and the findings are at a 99% confidence level with a margin of error of +/- 3.5%.