Select Page

Fluent-Top-Reasons-Consumers-Unsubscribe-Emails-Dec2015Source: Fluent [download page]

    Notes: Email frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent in which 35% of respondents said that receiving emails too often was their main reason (of 4 listed) for unsubscribing from emails. Separately, the survey results indicate that close to 6 in 10 consumers would like to receive marketing emails from companies at least once a week, though fewer than 1 in 5 like to receive emails more than twice a week.

      Related: [Debrief] Why Consumers Open Brand Emails

        About the Data: Fluent’s “Consumer Perceptions of Email” survey was conducted online within the United States by Fluent, Inc. on December 3, 2015 among 1,603 American adults (aged 18-65+). Respondents were randomly selected, and the findings are at a 99% confidence level with a margin of error of +/- 3.5%.

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match

        Pin It on Pinterest

        Share This