Source: Experian Marketing Services [download page]
Notes: Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth and the 12th consecutive quarter of double-digit year-over-year increases. The report notes that Saturdays, Sundays and Mondays saw a higher share of transactions than of email volume, continuing a theme seen over the past couple of years.
Meanwhile, looking at time of day, early mornings saw a comparatively large share of transactions relative to mailings, with the opposite true for the 8AM-12PM period.
About the Data: Experian Marketing Services’ quarterly benchmarks are based on the analysis of major email marketing trends and key performance indicators across six major verticals: business products and services, consumer products and services, media and entertainment, multi-channel retailers, publishers and travel. Data analyzed in these benchmark reports are from client brands within the United States and Canada that have opted to participate in the study. All metrics, including the historical benchmarks, reflect average performance at 7 days after the emails were sent.