US Consumers’ Attitudes Towards Mobile Payment Security, by Generation

March 4, 2016

This article is included in these additional categories:

Boomers & Older | Digital | Mobile Phone | Privacy & Security | Youth & Gen X

GfK-Consumer-Attitudes-Mobile-Payment-Security-Mar2016Source: GfK

    Notes: A slight majority – 53% – of Gen Z (18-24) consumers have made a mobile payment while using the internet in the past 6 months, reports GfK, a figure that falls to 37% for Gen Y (25-34) respondents, 27% for Gen Xers (35-49) and 14% for Baby Boomers (50-68). There’s a strong age-related gap in attitudes towards mobile payments’ security, with Gen Z respondents more than three times as likely as Baby Boomers to feel confident that the payments are 100% secure (33% vs. 10%).

    There is more parity among generations when it comes to concerns over personal information, which range from a low of 51% among Boomers to a high of 60% among Gen Y respondents.

      Related: Where Do Americans Perceive Mobile Payments As Being Useful?

        About the Data: The results are derived from GfK’s 2015 FutureBuy® research in 25 countries, with roughly 1,000 respondents per country.

        Explore More Articles.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This