What Data Sources Do Marketers Use to Build Their Audiences for Paid Facebook Advertising?

April 13, 2016

This article is included in these additional categories:

Analytics, Automated & MarTech | Digital | Email | Social Media

Experian-Data-Sources-Used-in-Building-Facebook-Ad-Audiences-Apr2016Source: Experian Marketing Services [download page]

    Notes: More than 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy, per results from the latest annual Digital Marketer report from Experian Marketing Services. Respondents are most commonly using their followers list (54%) and Facebook’s demographic/interest data (51%) to build their audience targets, but almost half are also uploading their email subscriber lists (48%) and using email behavioral data (44%).

    [SPONSORED: 8 Must-Have Strategies for Killer Facebook App Install Campaigns]

      Related: US Facebook Advertising Benchmarks, by Industry, in Q1 2015

        About the Data: The 2016 Digital Marketer Survey was conducted from Nov. 3-23, 2015. Responses were collected from 1,190 professionals around the globe who have spending or purchasing influence or authority in marketing/advertising. Respondents included marketers from Australia, Brazil, China, France, Germany, India, Indonesia, Japan, New Zealand, Singapore, Spain, Thailand, United Kingdom and United States. Geographically, half of the sample is located in the APAC region, followed by North America (25%) and EMEA (13%).

        The retail and e-commerce industry was the most heavily represented (15%), followed by consumer products (13%) and financial services (13%).


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