Facebook Live Video Awareness Highest Among 30-44-Year-Olds

May 9, 2016

This article is included in these additional categories:

African-American | Boomers & Older | Digital | Hispanic | Household Income | Privacy & Security | Social Media | Video | Youth & Gen X

HuffPostYouGov-US-Adult-Awareness-FB-Live-Video-May2016Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video, details YouGov in recent research [pdf] conducted for the Huffington Post. Notably, awareness (heard “a lot” or “a little”) was highest among the 30-44 age group (54%), followed by those under 30 (45%). The 30-44 bracket (14%) was also twice as likely as the adult average (7%) to say that they would broadcast live video of their life on Facebook.

Separate results from the survey indicate that adults are slightly more likely to be using Facebook less (28%) than more (25%) when compared to their usage last year. This pattern holds true across all age groups save for 30-44-year-olds, who are more likely to have increased (31%) than decreased (23%) their time spent with Facebook.

Perhaps trust has a role to play. While 45% of 30-44-year-olds trust Facebook with their personal data either a lot (3%) or somewhat (42%), that figure drops to 36% of 18-29-year-olds and 45-64-year-olds and just 19% of those aged 65 and older. On a racial/ethnic basis, Hispanics (46%) are the most trusting overall, though Black Americans are the most likely (10%) to trust Facebook “a lot” with their data.

A recent report from the Media Insights Project found that only 12% of consumers who use Facebook to get the news trust what they see there a great deal or a lot.

About the Data: The YouGov results are based on a web survey of 1,000 US citizens aged 18 and older.


Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This