National Advertisers to Increase Local Media Spending

May 8, 2014

This article is included in these additional categories:

Local & Directories / Small Biz | Mobile Phone | Spending & Spenders | Tablet

Source: BIA/Kelsey

Notes: National advertisers are projected to increase their spending on local media advertising by almost 9% this year, to $54.4 billion, representing 39.4% of total local media advertising dollars. By 2018, though, national advertisers’ share of local media spending will have grown to 43.4% as their expenditures jump to $68.9 billion, a 6.5% compound annual growth rate from the 2013 total ($50.2 billion). BIA/Kelsey expects mobile to be a key growth driver, with national advertisers representing 70% of all mobile ad spend in 2018.

Related: Local Media Revenue Landscape to Change as Digital’s Influence Grows

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