Source: The Association of Magazine Media (MPA)
Notes: Total magazine media audiences – measured across online and offline channels – grew by 7.1% year-over-year in 2015 to reach almost 1.7 billion, reports the MPA. Magazine brands’ mobile web audiences showed the fastest growth, of 53.1%, followed by video audiences, which grew by 13.8%. Print, including digital editions, maintained the largest average audience (of close to 1 billion), but was down slightly, by 3.6%.
ESPN The Magazine sported the largest average audience of the year, at close to 95 million.
Related: US Media Audience Demographics
About the Data: Data for The MPA Magazine Media 360° Brand Audience Report is collected by MPA ”“ The Association of Magazine Media from participating brands who provide their third”party data to MPA around the 15th of every month for the previous month’s activity. Participating brands must be tracked in GfK MRI’s Survey of the American Consumer® (print+digital editions), GfK MRI’s Teenmark® or the Ipsos Affluent Survey USA as well as any or all of web (desktop/laptop), mobile web, and/or video as tracked by comScore or Nielsen Online.
