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More than 10.2 billion US searches were conducted on the top search engines in October 2009, with 66.1% of them taking place on Google, 15.4% on Yahoo and 9.7% on Bing, according to new MegaView Search data from The Nielsen Company.

Google, with 6.8 billion searches, continues as the top-ranked search provider. Yahoo, Bing, AOL and round out the top five.


Though Nielsen has, in the past, provided information on growth trends and changes that take place month-over-month and year-over year, October’s data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to October 2009 because of recent methodology changes.

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