Top Ad Networks for December: AOL, Yahoo, Google

January 15, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Paid Search | Search Engine Optimization

AOL Advertising, the Yahoo Network and the Google Ad Network were the top three internet ad networks in the US in December 2009, according to a ranking of the top 15 ad networks based on their reach among US internet users, by comScore, Inc.

For December, the AOL network reached 187 million US internet users – or 91% of the total audience – and grew 8% over the same period in 2008, comScore reported. The #2 ranked Yahoo Network reached 180.9 million users (also up 8% over December 2008), and the #3 ranked Google Ad Network reaches 178.1 million (up 9%).

comscore-top-15-ad-networks-december-2009.jpg

The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network US, which grew 31% versus ayear ago, followed by Collective Network (up 22%) and Audience Science (up 16%).

“Ad networks continue to be a powerful mechanism for delivering a large audience online, with eight different networks reaching at least 75% of the entire US online population,” said comScore SVP Jeff Hackett. “Increasingly, however, ad networks are improving their capability for reaching more targeted audiences as well, which delivers enhanced value to advertisers and helps sustain higher CPMs for the channel”

Hackett added that he believes 2010 will bring ontinued innovation and performance in the ad-network sector.

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