Online advertising in Australia is booming, with revenues having surpassed $1 billion (AUD) in 2006 and year-over-year growth reaching 62 percent, according to research firm Frost & Sullivan,.
Paid search revenues led online ad growth, with more than 100 percent, followed by general advertising (48 percent); directories (60 percent) and classifieds (49 percent). The online ad market totaled $1.01 billion in 2006 and is forecast to reach $2.95 billion in 2010.
“Google emerged the biggest winner – to become joint overall market leader with Sensis,” Darryl Nelson, research director at Frost & Sullivan Australia, is quoted as saying. “We estimate paid search revenues to grow to $975 million by end-2010, a CAGR (compound annual growth rate) of almost 40 percent.”
Nelson also said classifieds now accounts for 30 percent of the total online advertising market in Australia.
($1 US=$1.27 AUD)