Also see related story: “Nielsen/NetRatings, Hitwise Report US Search Share for August.”
About 1 in 4 American Adults Buys Print Newspapers
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
Share of Online Searches by Engine, August 2007
September 21, 2007
This article is included in these additional categories: Paid Search
Explore More Articles.
Gen Z Adults Are Open to Trying New Brands
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
E-Commerce Pros Are Failing to Optimize Site Search
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Where Does Marketing Fall in CFOs’ Budget Plans?
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
Gen Z Turns to TikTok More Than Other Social Platforms for News
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
US Marketers Are Feeling Confident About Their MarTech Use
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
6 in 10 Enterprise Leaders Use At Least 3 Digital CX Metrics
More than 7 in 10 aim to increase their digital CX spending this year.
5 Website Performance Benchmarks from Q4 2022
Paid search traffic converts better than organic search and social traffic.
B2B Event Success Increasingly Dependent on Attracting the Right Attendees
Smaller, repeatable events are touted as a way to create consistent experiences for customers.
B2B Decision-Makers Value Research and Data in Thought Leadership Content
6 in 10 decision-makers feel that an organization’s thought leadership can be more effective than traditional product-oriented marketing for demonstrating value.
How Do Americans Feel About AI-Based Text Generation?
American adults – including young people – foresee a net negative impact on society from AI-based text generation.
How Advanced Are Marketers in Their CX Personalization?
Just 9% are personalizing CX based on intent/prediction.
People Generally Prefer Watching Movies At Home Than in the Theater
Still, almost 8 in 10 agree that some genres are better experienced in the theater – namely, Action-Adventure.
Do B2B Demand Gen Priorities Differ This Year?
Marketing and sales alignment continues to be key, while there’s less emphasis on nurturing leads to avoid missing opportunities.
Large B2C Advertisers Are Deriving Value from YouTube
Almost half will invest more in creative automation this year, while personalizing creative is a key pain point.
Instagram Reels Garnering High Engagement Rates
Reels outperform other post types on Instagram.
Streaming Subscribers Show Strong Preference for Their Services Over Live TV
Last year, more Americans were Cordless than Corded.
US Offline Media Spend in 2022 and the Outlook for 2023
US offline media spending grew by 4.2% year-over-year in 2022, but will inch down this year.
Mobile’s Role Grows As US E-Commerce Hits New Heights
Mobile’s share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022.
Which Demographic Groups Are the Highest-Indexing Among Podcast Listeners?
The podcast audience tends to be diverse, affluent, and highly educated.