Google’s Share of Oct. US Searches: 64% – Up 6% YOY

November 19, 2007

This article is included in these additional categories:

Paid Search

Google accounted for 64.49% of all US searches in the four weeks ended October 27, 2007, while Yahoo Search, MSN Search and Ask.com accounted for 21.65%, 7.42% and 4.76%  of searches, respectively, according to Hitwise.

The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.68% of US searches, Hitwise said.

hitwise-search-engine-market-share-october-2007.jpg

Google’s share was up more than 3.5 percentage points – or some 6% – from the year-earlier period, whereas Yahoo’s was down nearly 0.7 percentage points, MSN’s was down 3.3 points and Ask’s was slightly up, by 0.42 percentage points.

Google as Source of Traffic to Key Industries

Search engines remain the primary way that internet users navigate to key industry categories, Hitwise said.

Comparing October 2007 with October 2006 data, Hitwise found that the Travel, Entertainment and Business and Finance categories underwent double-digit increases in the share of traffic coming directly from search engines.

hitwise-search-engine-traffic-to-various-site-categories-october.jpg

Health and Medical sites had the most traffic – 45% – coming from search engines in October, whereas Business and Finance had the least traffic – 17% – from engines, but its search engine traffic increased most from the Oct. ’06: nearly 31%.

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