Google Search Share at All-Time High – Nearly 60% – in March

April 16, 2008

This article is included in these additional categories:

Paid Search | Search Engine Optimization

In March, Google again extended its share of core searches – to 59.8%, an all-time high and up from 59.2% in February – according to comScore’s qSearch analysis of the US search marketplace in March.

comscore-core-search-share-march-2008.jpg

Yahoo Sites ranked a distant second with 21.3% of search queries, followed by Microsoft Sites (9.4%), AOL LLC (4.8%), and Ask Network (4.7%). Yahoo, Microsoft and AOL lost search share from the previous month, comScore said.

(Hitwise, too, reported all-time-high search share for Google in March.)

Search Queries Increase

Americans conducted nearly 10.8 billion searches at the core search engines, up 9% from February.

comscore-core-search-queries-march-2008.jpg

Each of the five core search engines had search-query increases during the month. Google Sites accounted for more than 6.4 billion core searches, followed by Yahoo Sites with 2.3 billion, and Microsoft Sites with 1 billion:

Expanded Search Rankings

Among the Top 50 properties where search activity is observed, Google Sites led with 8.3 billion searches.

comscore-expanded-search-query-report-march-2008.jpg

Yahoo Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (more than 1 billion), and AOL LLC (891 million).

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