1 in Every 3 Searches in the US is Conducted on the Bing Network

August 22, 2017

Bing is “bigger than you think,” reports Bing Ads by way of a tweet last week drawing attention to its market share around the world. In fact, the Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.

The Bing Network includes Bing, Yahoo Search (searches powered by Bing) and AOL Search Network.

In a follow-up to the tweet’s replies, Bing Ads posted a larger breakdown of its market share and monthly search volume, using March 2017 as its period of analysis.

The following highlights those figures on a regional basis:

  • Worldwide: 9% market share; 12 billion monthly searches
  • Latin America: 5% market share; 826 million monthly searches
  • Europe: 9% market share; 3 billion monthly searches
  • Asia Pacific: 3% market share; 2 billion monthly searches

On a country-by-country basis, Bing’s position is strongest in:

  • The US: 33% market share; 5 billion monthly searches;
  • The UK: 26% market share; 977 million monthly searches;
  • Taiwan: 24% market share; 295 million monthly searches;
  • Hong Kong: 19% market share; 87 million monthly searches;
  • France: 19% market share; 788 million monthly searches; and
  • Canada: 17% market share; 451 million monthly searches.

By contrast, among the countries identified, Bing’s market share is smallest in:

  • Brazil: 3% market share; 237 million monthly searches;
  • Philippines: 5% market share; 59 million monthly searches;
  • New Zealand: 6% market share; 16 million monthly searches;
  • India: 7% market share; 233 million monthly searches;
  • Indonesia: 7% market share; 67 million monthly searches; and
  • Finland: 7% market share; 17 million monthly searches;

The chart above offers the full breakdown by region and country measured.


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