Notes: Some 142 million Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer (133 million) and on the web on a smartphone (124 million), according to media universe estimates released by Nielsen. The data also shows that almost 200 million use the internet on a computer monthly, while 164 million use apps or the web on a smartphone. On the traditional media front, 285 million watched traditional TV each month during Q4 2014, while AM/FM radio reaches 258 million listeners per month.
Those latter figures have been previously released with Nielsen’s latest Total Audience Report, covered in part here.
About the Data: Data used in the Nielsen report is inclusive of multicultural audiences. Hispanic consumer audiences are composed of both English and Spanish speaking representative populations.
Nielsen details the following sources: Traditional TV, Time-shifted TV, DVD, Game Consoles, Multimedia Devices Sept. 29, 2014-Dec. 28, 2014 via Nielsen NPOWER/NPM Panel, Online Oct. 1, 2014-Dec. 31, 2014 via Nielsen Netview and Nielsen VideoCensus, Mobile Oct. 1, 2014-Dec. 31, 2014 via Nielsen Electronic Measurement Radio Sept. 12, 2013-Sept. 10, 2014 via RADAR 123.