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As B2B buying undergoes a “consumerization” of sorts, it’s increasingly important to understand the individuals involved in business purchase decisions as well as those who sign on the dotted line. This MarketingCharts Debrief uncovers intriguing, highly practical – and sometimes unexpected - data for marketers aiming to reach B2B buyers and decision-makers through online and offline media buys, as well as through online content marketing.

    • Charts included in the Debrief:
    • Demographics of B2B buyers and decision-makers
    • Media and device reach, B2B buyers and decision-makers
    • Top 10 indexing cable TV channels among B2B buyers
    • Top 10 indexing radio genres among B2B buyers
    • Top 10 indexing magazines among B2B buyers
    • B2B buyers’ top-indexing desktop retail websites
    • B2B buyers’ most-visited social networking websites from desktops
    • B2B buyers’ most-visited mobile social networking websites
    • B2B buyers’ most-visited mobile social networking apps
    • How B2B decision-makers are using social media
    • B2B buyers’ smartphone email behavior
    • B2B buyers’ tablet email behavior
    • B2B decision-makers’ smartphone email patterns, typical weekday
    • B2B decision-makers’ smartphone email patterns, typical weekend
    • B2B media users’ preferred industry sources
    • B2B media resources used by decision-makers
    • Top content on B2B vendor sites for establishing credibility
    • Content consumption during the B2B tech buyer’s purchase cycle
    • Most influential B2B content types, by journey stage
    • B2B buyers’ content length preferences
    • Impact of personal value considerations on B2B purchase outcomes
    [Debrief] Reaching and Influencing B2B Buyers and Decision-Makers

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