Marketing today continues to become more customer- and audience-focused. At the same time, the media landscape is growing more fragmented, and marketers are tasked with navigating a proliferation of channels and devices. Turning to high-quality data provides strong value in shaping strategic plans and understanding consumer trends.
This study presents essential data for marketers by exploring the US adult audience profile of various media types across key segments. By analyzing a host of media channels, this 3rd edition of our annual audience demographics study identifies similarities and differences between media types and provides insights as to how their audience profiles are changing.
In the report, learn the audience breakdown of the following media by age, household income, and race/ethnicity (Hispanics and non-Hispanic Black): TV (broadcast, cable, online); Radio (terrestrial, online); Print (national newspapers, local newspapers, online newspapers, monthly magazines, online magazines); and Social Media (Facebook, Twitter, LinkedIn, Instagram, Pinterest).
The 56-page study – which is packed with 48 charts – also includes an array of cheat sheets that provide quick comparisons of online and offline media channels across the demographic variables.
As always, this study comes with a 100% satisfaction guarantee: if you don’t find the data useful, simply let us know and we’ll refund you your purchase.