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CMOCouncil-Marketers-Changing-Media-Mix-Aug2014

Ascend2-Most-Effective-Difficult-Inbound-Marketing-Tactics-Aug2014

This month’s set of top charts features the following topics:

  • Marketers’ changing media mix;
  • The online channels most geared towards acquisition or retention;
  • Most popular digital metrics;
  • Top concerns among US CMOs;
  • Content marketing’s effectiveness;
  • The most-desired brand video types;
  • Social’s growing impact on TV; and
  • Consumer spending patterns across category and generation.
Top 10 Marketing Charts – August 2014

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