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ForbesQuantcast-Most-Important-Audience-Targeting-Types-May2015

comScore-Mobile-v-Desktop-Only-Adult-Web-Users-May2015

This month’s set of top charts features:

  • Smartphone app download motivations;
  • Channels driving calls to businesses;
  • Most important audience targeting types;
  • Email read rates by subject line length;
  • Top methods for increasing email CTRs;
  • Out-of-home media exposure;
  • Content marketing barriers;
  • Mobile-only vs.├é┬ádesktop-only web users;
  • The influence of B2B sales reps; and
  • Digital ad spend share, by industry.

PLUS: A bonus chart from our new study on purchase influencers.

Top 10 Marketing Charts – May 2015

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