Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance-based advertising.
Asian-Americans Spend More Time Streaming Than Watching Broadcast and Cable TV, Combined
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.
