Who Uses Ride-Hailing Apps?

October 14, 2021

MorningConsult Use Ride Hailing Apps Oct2021While the use of ride-share apps more than doubled between 2015 and 2018 (15% vs. 36%), it appears the share of people using them has remained relatively steady since then. Some 1 in 3 (32% of) US adults claim they have used a ride-hailing app, per a report [download page] from Morning Consult.

The majority of ride-hailing app users use them sparingly. While about 3 in 10 (28%) claim they use them at least once a week, more than two-fifths (45%) say they use them only a few times per year and only about one-quarter (23%) say they have used them once or twice per month.

Additionally, ride-hailing apps appear to have better reputations than they did three years ago. Whereas fewer than half (47%) of adults felt safe using these apps in 2018, some 83% report feeling at least somewhat safe using these apps today, with more than half (55%) saying they feel very safe doing so.

Here’s a look at who is using ride-hailing apps:

  • Millennials are more likely than other generations to use ride-hailing apps. Some 44% of Millennials use these services, compared to 34% of Gen Xers and 31% of Gen Z. Baby Boomers are the least likely to do so, with only one-fifth reporting having used these apps.
  • Men have used ride-hailing services at a slightly greater rate than women (34% vs. 29%).
  • There appears to be a positive correlation between usage and income: adults with annual income exceeding $100K (47%) are more likely to use ride-hailing apps than those with income of $50-100K (35%), who in turn are more likely than those with less than $50K in income (26%).

Read the full report here.

About the Data: Findings are based on a survey of 4,400 US adults aged 18 years and older.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This