Vehicle Appeal Grows in 2011

July 28, 2011

This article is included in these additional categories:

Analytics, Automated & MarTech | Automotive | Brand Metrics | Data-driven | Retail & E-Commerce

jdpower-vehicle-appeal-score-2011-jul11.gifOverall vehicle appeal among US consumers has reached an all-time high, with the industry average increasing to 781 on a 1,000-point scale (up from 778 in 2010), according to the J.D. Power and Associates U.S. Automotive Performance, Execution and Layout (APEAL) Study. Furthermore, recently launched all-new and redesigned models are substantially more appealing than their carryover counterparts, with a 29-point gap in 2011, compared with 18 points in 2010 and 10 points in 2009.

J.D. Power analysis indicates this improvement is partially driven by higher ratings for vehicle styling and fuel economy provided by owners of recently launched vehicles.

Foreign Automakers Dominate Top 10 Nameplates

jdpower-apeal-nameplate-july-2011.JPGThe first eight of the top 10 highest-rated nameplates are foreign automakers, led by German manufacturer Porsche with a score of 879. Four of the top 10 nameplates are German (Porsche, BMW, Audi and Mercedes-Benz), while three are British (Jaguar, Land Rover and Mini) and one is Japanese (Lexus).

The US auto industry is represented by ninth-place Lincoln (820) and 10th-place Cadillac (816).

Hyundai Shows Most Improvement

Hyundai improves from 2010 more than any other nameplate this year (760 to 793), while Jeep (727 to 759) and Chrysler (748 to 779) also improve considerably. Porsche is the highest-ranking nameplate in the 2011 APEAL Study for a seventh consecutive year.

BMW, Dodge Lead in Segment Awards

BMW and Dodge each capture three segment-level awards. BMW models receiving awards are the X3, Z4 Roadster and 5 Series, while Dodge receives awards for the Challenger, Charger and Durango. The Charger, Durango, X3 and 5 Series are all redesigned for the 2011 model year.

Ford, Honda Capture Multiple Model Awards

Ford and Honda capture two model-level awards each, with Ford receiving awards for the all-new Fiesta and F-150 LD and Honda receiving awards for the Ridgeline and redesigned Odyssey.

Also receiving awards are the Chevrolet Volt, Hyundai Equus, Land Rover Range Rover, Lexus IS, MINI Countryman, Nissan Armada, Porsche Cayenne, Scion xB, Suzuki Kizashi and Volkswagen GTI. Of these, the Countryman, Equus and Volt are all-new models, while the Cayenne is redesigned.

Equus Gets Top Model Score

The Hyundai Equus achieves the highest APEAL score of any model in the industry in 2011. This is the first year that a model other than the BMW 7 Series, Lexus LS or Mercedes-Benz S-Class has led the overall model ranking.

About the Data: The 2011 APEAL Study is based on responses gathered between February and May 2011 from more than 73,000 purchasers and lessees of new 2011 model-year cars and trucks who were surveyed after the first 90 days of ownership.

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