Denso/Fujitsu Ten Produces Fewest Auto Multimedia Problems

September 12, 2011

This article is included in these additional categories:

Analytics, Automated & MarTech | Automotive | Brand Metrics | Data-driven | Retail & E-Commerce | Technology

jdpower-satisfaction-auto-multimedia-systems-sept11.gifThe non-competitive split-sourcing arrangement between Denso and Fujitsu Ten ranks highest in the AM/FM/single CD player/satellite radio/navigation segment with an overall PP100 (problems per 100 vehicles) score of 7.3, according to the J.D. Power and Associates 2011 U.S. Multimedia Quality and Satisfaction Study. Delphi Corporation (10.3), Clarion (10.8), and Alpine Electronics, Inc. (11.1) also beat the industry PP100 average score of 12.1.

The study finds that new-vehicle owners report more problems within their vehicle’s multimedia system as the complexity of the system grows. For example, owners report an average of 4.8 problems per 100 vehicles (PP100) when the system includes AM/FM radio, a single CD player and satellite radio. This rises to the average of 12.1 PP100 when a navigation system is added.

The study evaluates owner experiences with the quality, design and features of multimedia systems in their new vehicles. A lower PP100 score indicates higher quality.

Alpine, Delphi Also Score Low (Which is High)

Alpine Electronics, Inc. and Sanyo Automotive USA tie to rank highest in the AM/FM/single CD player segment with a score of 3.2 PP100. Clarion follows in the segment rankings with 3.6 PP100.

Meanwhile, in the AM/FM/single CD player/satellite radio segment, Delphi Corporation of America ranks highest with a score of 3.4 PP100. Hyundai Mobis (3.9 PP100) and Continental Automotive (4.6 PP100) follow in the segment rankings.

Consumers Want High-Tech Features

Consumer interest in high-tech features continues to increase, with many new-vehicle owners desiring additional technology on their next vehicle. Nearly one-half of new-vehicle owners who do not currently have a navigation system say they want one in their next vehicle, while a similar proportion who do not currently have steering wheel controls for the audio system want these in their next vehicle. Of the owners who currently have these features, nearly all of them say they will also want them on their next vehicle.

Audio Has Biggest Impact on Sound System Satisfaction

The study also finds that a premium-branded audio system has the largest positive impact on overall sound system satisfaction. In addition, vehicle owners with a premium-branded audio system are more likely to recommend their vehicle brand to others. Seventy-seven percent of owners with a premium-branded system say they “definitely will” recommend their brand, compared with 68% of vehicle owners who do not have a premium-branded system.

Similarly, one-half of new-vehicle owners with a premium-branded audio system say they “definitely will” purchase or lease the same brand for their next vehicle (compared to 41% among vehicle owners without premium-branded audio systems).

55% of Car Owners Interested in Remote Diagnostics

More than half (55%) of car owners express interest in remote vehicle diagnostics technology after the market price is revealed, according to a May 2011 survey by J.D. Power and Associates. This makes remote vehicle diagnostics the most popular of 21 emerging vehicle technologies included in the 2011 U.S. Automotive Emerging Technologies Study. Two non-safety technologies, non-branded premium sound system (#2, 52%) and wireless connectivity system (#3, 50%) were also ranked in the top five list.

About the Data: The 2011 US Multimedia Quality and Satisfaction Study is based on responses from more than 73,000 new-vehicle owners who purchased or leased a 2011 model-year vehicle. The study, published by J.D. Power and Associates, was fielded between February and May 2011 and is the source of the enclosed chart. Twenty-eight different multimedia permutations are evaluated, which include different combinations of the following systems: AM/FM radio; cassette player; single CD player; multiple CD changer; navigation system; and satellite radio. Multimedia system suppliers are ranked based on the number of problems experienced per 100 vehicles (PP100) in three segments: AM/FM/single CD player; AM/FM/single CD player/satellite radio; AM/FM/single CD player/satellite radio/navigation.

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