Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance-based advertising.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
