Source: xAd [download page]
Notes: Despite Q1 traditionally seeing lower use of geo-precise targeting (targeting areas that do not conform to standard geo-boundaries), 79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier period. Geo-precise targeting was most heavily used by the retail (95% of campaigns), restaurant (95%) and auto (94%) sectors, which the analysts attribute to proximity being a key factor in the target audience’s decision to visit a location.
Related: Mobile-Local Ad Clicks Most Commonly Followed by Phone Calls
About the Data: Metrics and insights provided are based on xAd’s network and campaign data throughout Q1 2014 from over 300 unique national brand advertiser campaigns.
