Notes: From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing, based on Placeable’s new assessment that measures brands across 4 quality dimensions: Visibility (site effectiveness and SEO performance); Depth (location data assessment); Precision (pin placement measurement); and Reach (third party ecosystem). Meineke was the only of 24 automotive brands measured to make the top 30, while 4 of the 10 highest-scoring brands were from the hospitality industry.
About the Data: To select its top 30 brands “the “NatLo Top 30”, the U.S. Census Bureau’s North American Industry Classification System (NAICS) data was used to choose the industries in which individual brands have the greatest density of locations. Within those industries the largest multi-location enterprises were then selected based on a combination of revenue and number of locations (minimum 600 locations). This resulted in a pool of 280 brands across a set of nine industries.
Next, the brands were assessed using the PlaceableTM Workbench and its proprietary scoring algorithm. The brands were analyzed across hundreds of data points and millions of locations for four quality dimensions: Visibility, Depth, Precision, and Reach. The four dimensions were individually scored between zero and 100 (with 100 being the best), and then the four scores were weighted and combined to produce an overall zero-to-100 score. The brands with the highest overall scores were ranked and recognized as members of the NatLo Top 30. These companies were determined to be the highest performing national brands in the evaluation set.