Radio Revs Fall in Q2

August 18, 2014

This article is included in these additional categories:

Automotive | Financial Services | Pharma & Healthcare | Radio | Spending & Spenders

RAB-Radio-Revs-in-H1-2014-Aug2014Source: Radio Advertising Bureau (RAB) [pdf]

    Notes: Radio revenues fell by 3% year-over-year in Q2 as gains in digital (+9%) and off-air (+13%) were unable to offset a 5% decline in spot revenues. Automotive remained the top category, as it was in Q1, with category spending almost double that of the next-largest category, financial services. The only two top categories to increase spot spending for the quarter were healthcare and professional services, though. Meanwhile, for the first half of the year overall, radio revenues are down by 1%, with off-air (+15%) and digital (+12%) again bright spots and spot down by 3%.

      Related: Consumers’ Typical Music Listening Sources

        About the Data: Spot Radio, Digital and Off-Air revenues are based on a pool of more than 100 markets as reported by the accounting firm of Miller Kaplan Arase LLP and extrapolated to the entire US. Digital Revenue is comprised from activity generated by websites, Internet/web streaming and HD Radio including HD2 and HD3 stations. Network Revenue includes seven major Radio network companies. Revenue data has been randomly verified since 2002.

        The lineup of markets/stations may vary from year to year. Percent change is calculated on revenue adjusted to current year reporting.

        Explore More Articles.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This