Radio Revenues Dip in Q3 Despite Strong Gains in Digital

November 26, 2014

This article is included in these additional categories:

Automotive | Financial Services | Pharma & Healthcare | Radio | Spending & Spenders | Telecom

RAB-Radio-Revs-in-Q3-Nov2014Source: Radio Advertising Bureau (RAB) [pdf]

    Notes: US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2. Digital (+11%) and off-air (+14%) were bright spots, though they couldn’t quite offset the decreases in spot (-3%) and network (-4%) revenues. During the third-quarter, top-tier spenders healthcare (+4%), professional services (+5%) and insurance (+1%) bucked the overall trend by increasing their radio spend, although spending by auto and communications and cellular companies dropped. For the year-to-date, radio revenues are down by 1%.

      Related: [Debrief] US Media Audience Demographics

        About the Data: Spot Radio, Digital and Off-Air revenues are based on a pool of more than 100 markets as reported by the accounting firm of Miller Kaplan Arase LLP and extrapolated to the entire US. Digital Revenue is comprised from activity generated by websites, Internet/web streaming and HD Radio including HD2 and HD3 stations. Network Revenue includes seven major Radio network companies. Revenue data has been randomly verified since 2002.

        The lineup of markets/stations may vary from year to year. Percent change is calculated on revenue adjusted to current year reporting.

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