Fastest-Growing Consumer Electronics Products, by Household Adoption

May 18, 2015

This article is included in these additional categories:

Automotive | Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Tablet | Technology

CEA-Fastest-Growing-CE-Products-May2015Source: Consumer Electronics Association (CEA)

    Notes: Mobile devices represent the two fastest-growing consumer electronics (CE) products this year when measured by absolute percentage point growth (rather than relative increase), with tablet penetration up 9% points to 54% and smartphones up 8% points to 72%, according to the CEA. In fact, smartphones are now the third-most commonly owned CE product, behind TVs (98%) and DVD/Blu-ray players (78%), while tablets have cracked the top 10 (#9) for the first time, replacing basic cell phones, which fell out of the top 10.

    Other fast-growing CE products (by year-over-year percentage point gain in household penetration) include:

    • Wearable fitness trackers (+6% points to 11%);
    • Digital media streaming devices such as Apple TV or Roku (+5% points to 29%); and
    • In-vehicle communication devices such as navigation, back-up cameras and hands-free calling (+4% points to 34%).

    Related: Half of US Mobile Subscribers Aged 65+ Now Own A Smartphone

      About the Data: The results are based off a telephone survey of 2,023 US adults.


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