Source: Autotrader / Kelley Blue Book
Notes: Price is the most important factor that the future generation of car buyers (Gen Z: 12-17) consider when deciding which car to buy/lease, per results from a survey commissioned by Autotrader and Kelley Blue Book, and it appears to be more important to this generation than the ones that came before it. While Gen Z respondents say they value style over safety, they were more likely to cite safety as an important feature than older respondents, who were asked what would have been important to them when they were younger than 18.
Moreover, features such as style, brand, and vehicle popularity are less important to Gen Z than to Millennials considering their teenage years.
About the Data: The data is based on 12-17-year-old respondents from a survey of more than 3,000 US residents aged 12-65.