Which Types of Shared or On-Demand Online Services Are Most Popular?

May 27, 2016

This article is included in these additional categories:

Automotive | Boomers & Older | Digital | Food & Restaurants | Hispanic | Household Income | Real Estate | Retail & E-Commerce | Women | Youth & Gen X

Pew-Shared-or-On-Demand-Economy-Service-Use-May2016More than 7 in 10 US adults have used at least one of 11 shared and on-demand services, per a recent report [pdf] from the Pew Research Center. In fact, some are quite heavy users, with more than one-fifth having used at least 4 of the services and 7% having used at least 6. The study finds that exposure to the so-called “sharing economy” is higher among college graduates, those with higher incomes, and younger adults.

For example, while roughly 1 in 3 adults aged 18-44 have used at least 4 of the services identified, 56% of respondents aged 65 and older have not used any of the platforms.

According to the study, the most commonly used shared or on-demand online services are:

  • Purchasing used or second-hand goods online (by 50% of adults);
  • Using programs offering same-day or expedited delivery (41%);
  • Purchasing tickets from online resellers (28%);
  • Purchasing handmade or artisanal products online (22%); and
  • Contributing to online fundraising projects (22%).

As for ride-hailing apps such as Uber? Some 15% of adults report having used one, per the report. This figure is highest among Latinos (18%), 18-29-year-olds (28%), college graduates (29%), those with household income of at least $75k (26%) and urban residents (21%).

When it comes to another much-discussed element of the “sharing economy”, home-sharing (e.g. Airbnb), the study finds 11% reporting use. Home-sharing services are of above-average popularity among women (13%), whites (13%), 30-49-year-olds (15%), college graduates (25%) and those with household income of at least $75k (24%).

The report – which contains a host more data on these services and users’ attitudes to them – can be accessed here [pdf].

About the Data: The results are based on a survey of 4,787 US adults living in households, 4,317 of whom completed the survey via the web and 470 by mail.

Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This