Paid digital media accounts for about one-quarter of marketing budgets.
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There’s a new name at the top.
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
Both consumers and marketers are hesitant when it comes to companies taking a stance.
Apple takes over from Amazon as this year’s leader.
Almost half (48%) of US adults said they’re likely to buy a product directly from TikTok, up from a third (33%) during the previous quarter.
Shifting to data-driven decision-making and improving the customer experience top the list.
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
Influencers are best at delivering increased engagement, report marketers.
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
The Automotive industry looks to be an ad spending laggard.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Still, B2B marketers think they could be doing better with their nurture programs.
Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
Ads from unknown companies that are based on location data are also considered creepy.