B2B Purchase Decision-Makers Say The Brand Matters

B2B marketers are having trouble getting prospects to engage, according to recent research. So what helps influence decision-makers to make an initial engagement with a vendor? As it turns out, a strong professional brand will do the trick, according to a new study [download page] from LinkedIn. The survey asked more than 500 business decision-makers … Continue reading B2B Purchase Decision-Makers Say The Brand Matters