Only 1 in 10 B2B Lead Gen Marketers Say They’re Highly Efficient and Effective

Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient, finds a September 2012 report [download page] compiled by Lenskold Group and sponsored by The Pedowitz Group. These marketers are more likely than the other survey respondents to be using integrated marketing automation (68% vs. 49%), report higher growth than … Continue reading Only 1 in 10 B2B Lead Gen Marketers Say They’re Highly Efficient and Effective