Most Senior Execs Report Using A Smartphone to Research Business Products and Services

June 27, 2014

This article is included in these additional categories:

B2B | Digital | Mobile Phone

IDG-Senior-Execs-Use-of-Smartphones-June2014

    Source: IDG Global Solutions

      Notes: More than 9 in 10 senior executives own a smartphone used for business, per the study, with about three-quarters of those reporting use of their smartphone to research a product or service for their business. Half of those have bought IT products for business using their smartphone, with 13% making a purchase between $1,000 and $4,999.

        Related: Debrief: Reaching and Influencing B2B Buyers and Decision-Makers [download page]

          About the Data: The survey was conducted among more than 23,500 executives and consumers across 43 countries.

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