B2B Email Newsletters: Dedicated Emails on the Rise

September 8, 2014

This article is included in these additional categories:

B2B | Digital | Email

MediaRadar-Dedicated-Email-Share-B2B-Email-Newsletters-Sept2014Source: MediaRadar

    Notes: In a year-long (March 2013-March 2014) study of almost 20,000 advertisers in 2,905 B2B email newsletters, MediaRadar reveals that 31% of advertisers only bought in email. During the study period, dedicated emails – in which there was a single advertiser – comprised 38% of email newsletters, with that share increasing during early 2014. The analysis also notes that, overall, 57% of ads were served above the fold.

      Related: [Debrief] Reaching and Influencing B2B Buyers and Decision-Makers

        About the Data: The data is based on a study of 19,915 advertisers in 2,905 B2B email newsletters between March 2013 and March 2014.


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