Notes: B2B media industry revenues grew by just 0.4% year-over-year in Q2 to reach $6.31 billion, per ABM, with digital revenue again leading the way with a 12.6% increase. Database and information service revenue grew by 3.3%, with more modest growth seen for event revenue, which was up by 1.4%. Print ad revenue had by far the worst result, declining by almost 10%. For the first half of the year, overall B2B media revenues are up 2.5%; that compares with a 4.4% increase in H1 of 2013.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.