Select Page

EconomistPeppercomm-Most-Helpful-Content-for-B2B-Audiences-Oct2014Source: Economist Group / Peppercomm

    Notes: Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months, with 71% citing them among their top-3 most helpful. Next up are research reports or special reports (51%) and white papers or briefing papers (27%). These are not necessarily the most-used content forms, though; an accompanying survey of B2B marketers finds that while articles are the most common form of content created, newsletters and social media posts are next.

      Related: B2B Content Marketing: Executive and Brand Perspectives, Compared

        About the Data: The study is based on two surveys: one of 500 global business executives; and of 500 global marketers. Both groups hailed from a variety of industries.

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match

        Pin It on Pinterest

        Share This